Virtual Hong Kong comes to New York Fashion Week

World-renowned Hong Kong designer Vivienne Tam, with the support of Cyberport and the Hong Kong Economic and Trade Office in New York (HKETONY), collaborated with tech companies Animoca Brands and Hepha, to bring the streets of Hong Kong to her New York Fashion Week runway show (Feb 12).

The audience was riveted watching models stride down the runway in her latest collection while surrounded by the iconic Hong Kong street scenes, such as Hong Kong trams, the legendary floating restaurant, eye-catching fluorescent signs, and pawn shops. Blue chip NFTs (non-fungible tokens), such as Bored Ape Yacht Club, Mutant Ape Yacht Club, Cool Cats, Mocaverse, Meebits, and CryptoPunks, also adorned the streets of the virtual Hong Kong. This novel initiative introduced to the audience a brand-new fashion experience by interweaving creativity, artistry, the prowess of technologies, synergy between members of the Cyberport community, and the charm of Hong Kong.

HKETONY Director Candy Nip said, “Vivienne and the Cyberport community seamlessly married fashion and innovation on the glamourous global platform. We are proud to be a part of this incredible project, exuding the originality, inspiration, and beauty of Hong Kong.”

Cyberport is Hong Kong’s digital technology flagship and incubator for entrepreneurship with over 1,900 members including over 800 onsite and close to 1,100 offsite start-ups and technology companies. Digital entertainment and esports is one of the key clusters at Cyberport, boasting over 160 related start-ups and tech companies across the realms of arttech, fashiontech, movietech, the metaverse, NFTs, and more. Animoca Brands, headquartered in Cyberport, is a company that advances digital property rights for gaming and the open metaverse, while Hepha is a Cyberport incubatee.

Vivienne Tam x Hong Kong Cyberport @ New York Fashion Week Vivienne Tam x Hong Kong Cyberport @ New York Fashion Week
Vivienne Tam Fall/Winter 2023 - Weaving into the Metaverse Vivienne Tam Fall/Winter 2023 - Weaving into the Metaverse
World renowned Hong Kong designer Vivienne Tam, with the support of Cyberport and the Hong Kong Economic and Trade Office in New York, collaborated with Animoca Brands and Hepha to bring a rendition of a Hong Kong metaverse to her New York Fashion Week runway show (Feb 12), showcasing the city's urban streetscape and signature features such as Hong Kong trams, the legendary floating restaurant, eye-catching fluorescent signs, and pawn shops.
World renowned Hong Kong designer Vivienne Tam, with the support of Cyberport and the Hong Kong Economic and Trade Office in New York, collaborated with Animoca Brands and Hepha to bring a rendition of a Hong Kong metaverse to her New York Fashion Week runway show (Feb 12), showcasing the city's urban streetscape and signature features such as Hong Kong trams, the legendary floating restaurant, eye-catching fluorescent signs, and pawn shops.
World renowned Hong Kong designer Vivienne Tam, with the support of Cyberport and the Hong Kong Economic and Trade Office in New York, collaborated with Animoca Brands and Hepha to bring a rendition of a Hong Kong metaverse to her New York Fashion Week runway show (Feb 12), showcasing the city's urban streetscape and signature features such as Hong Kong trams, the legendary floating restaurant, eye-catching fluorescent signs, and pawn shops.
World renowned Hong Kong designer Vivienne Tam, with the support of Cyberport and the Hong Kong Economic and Trade Office in New York, collaborated with Animoca Brands and Hepha to bring a rendition of a Hong Kong metaverse to her New York Fashion Week runway show (Feb 12), showcasing the city's urban streetscape and signature features such as Hong Kong trams, the legendary floating restaurant, eye-catching fluorescent signs, and pawn shops.
World renowned Hong Kong designer Vivienne Tam, with the support of Cyberport and the Hong Kong Economic and Trade Office in New York, collaborated with Animoca Brands and Hepha to bring a rendition of a Hong Kong metaverse to her New York Fashion Week runway show (Feb 12), showcasing the city's urban streetscape and signature features such as Hong Kong trams, the legendary floating restaurant, eye-catching fluorescent signs, and pawn shops.
World renowned Hong Kong designer Vivienne Tam, with the support of Cyberport and the Hong Kong Economic and Trade Office in New York, collaborated with Animoca Brands and Hepha to bring a rendition of a Hong Kong metaverse to her New York Fashion Week runway show (Feb 12), showcasing the city's urban streetscape and signature features such as Hong Kong trams, the legendary floating restaurant, eye-catching fluorescent signs, and pawn shops.
World renowned Hong Kong designer Vivienne Tam, with the support of Cyberport and the Hong Kong Economic and Trade Office in New York, collaborated with Animoca Brands and Hepha to bring a rendition of a Hong Kong metaverse to her New York Fashion Week runway show (Feb 12), showcasing the city's urban streetscape and signature features such as Hong Kong trams, the legendary floating restaurant, eye-catching fluorescent signs, and pawn shops.
World renowned Hong Kong designer Vivienne Tam, with the support of Cyberport and the Hong Kong Economic and Trade Office in New York, collaborated with Animoca Brands and Hepha to bring a rendition of a Hong Kong metaverse to her New York Fashion Week runway show (Feb 12), showcasing the city's urban streetscape and signature features such as Hong Kong trams, the legendary floating restaurant, eye-catching fluorescent signs, and pawn shops.
World renowned Hong Kong designer Vivienne Tam, with the support of Cyberport and the Hong Kong Economic and Trade Office in New York, collaborated with Animoca Brands and Hepha to bring a rendition of a Hong Kong metaverse to her New York Fashion Week runway show (Feb 12), showcasing the city's urban streetscape and signature features such as Hong Kong trams, the legendary floating restaurant, eye-catching fluorescent signs, and pawn shops.
World-renowned Hong Kong designer Vivienne Tam presented her metaverse-themed runway show at New York Fashion Week. World-renowned Hong Kong designer Vivienne Tam presented her metaverse-themed runway show at New York Fashion Week.
Director of HKETONY Candy Nip (right) congratulates designer Vivienne Tam on her latest collection. Director of HKETONY Candy Nip (right) congratulates designer Vivienne Tam on her latest collection.